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Twitter led the Iranian election fall out and the meltdown of Twitter itself led the news last week. But more significantly, headlining for the past few weeks has been Dave Carroll. Dave (as you would all know by now) had the misfortune of flying United Airlines a year ago, wherein baggage handlers trashed his prized Taylor guitar. With no recompense or apology from the company forthcoming, Dave did what only a singer can do. He produced a song with music video and uploaded it to YouTube. It has been a PR disaster for the airline, which has seen its share price plunge by 10%, wiping $180m off the company’s value.
August 12, 2009 |
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Savvy customers buy on so much more than company generated information. If it is a big purchase, they read everything they can, including customer service ratings, the online complaints boards and owner forums to see what current customers are saying…
August 5, 2009 |
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Companies that still rely solely on traditional media to reach a mass market are losing ground in the battle for hearts and minds of their stakeholders.
Referrals. They are the cornerstone of business. Even in this digital age where marketing is almost pure science and branding an art form, the old fashioned word-of-mouth referral remains extremely important…
June 14, 2009 |
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