If reputational risk is anything that has the potential to damage existing customer relationships and the ability to build new relationships; if it causes a loss of current orders and future sales, then reputation management could be represented as being front and centre about sales.
Savvy customers buy on so much more than company generated information. If it is a big purchase, they read everything they can, including customer service ratings, the online complaints boards and owner forums to see what current customers are saying…
Reputation is a very fragile thing. Really, it doesn’t matter what you claim your company to be, what you are will be revealed regardless. So why is the Queensland Government now locked in a battle to force Swire…
Ah, I love the smell of citrus. Just not in the late evening in the pitch dark on a country road in the middle of nowhere heading into an apocalypse. “Cars are driven by people, the guiding principle behind everything made at Volvo, therefore is…
Most corporate communications are written and disseminated in a manner that serves the corporate purpose, stating the organisation’s case with sometimes scant regard for how that response will be received by different stakeholder groups…
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