If reputational risk is anything that has the potential to damage existing customer relationships and the ability to build new relationships; if it causes a loss of current orders and future sales, then reputation management could be represented as being front and centre about sales.
Even the best manufacturers make the occasional lemon, but the difference between the automotive industry and others, is that the others immediately replace faulty products. But not Volvo. To put a driver at risk, to insult a customer is more preferable than to admit…
Most corporate communications are written and disseminated in a manner that serves the corporate purpose, stating the organisation’s case with sometimes scant regard for how that response will be received by different stakeholder groups…
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