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Tag: "lemon cars"

Hey Volvo, Customer Service the heartbeat of Reputation

Hey Volvo, Customer Service the heartbeat of Reputation

If reputational risk is anything that has the potential to damage existing customer relationships and the ability to build new relationships; if it causes a loss of current orders and future sales, then reputation management could be represented as being front and centre about sales.

Lemon Cars

Lemon Cars

Ah, I love the smell of citrus. Just not in the late evening in the pitch dark on a country road in the middle of nowhere heading into an apocalypse. “Cars are driven by people, the guiding principle behind everything made at Volvo, therefore is…

Response Matters

Response Matters

Most corporate communications are written and disseminated in a manner that serves the corporate purpose, stating the organisation’s case with sometimes scant regard for how that response will be received by different stakeholder groups…

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