One of the leading drivers of innovation today, and one that is reaping benefits way beyond a new product or service, is sustainability. ESRI Australia is a company leading the way with innovation as a driver of sustainability in helping Koaladiaries.com.au with…
For a number of years now I have argued the case for integration of Corporate Social Responsibility (CSR) into the DNA of the corporation. CSR is not a marketing fad, a necessary evil or a “check the boxes” exercise. It is a way of doing business. A company is either socially responsible, or it isn’t.
If reputational risk is anything that has the potential to damage existing customer relationships and the ability to build new relationships; if it causes a loss of current orders and future sales, then reputation management could be represented as being front and centre about sales.
It is specious to argue, as Friedman and his followers do, that businesses don’t have ethics, only people do.
Twitter led the Iranian election fall out and the meltdown of Twitter itself led the news last week. But more significantly, headlining for the past few weeks has been Dave Carroll. Dave (as you would all know by now) had the misfortune of flying United Airlines a year ago, wherein baggage handlers trashed his prized Taylor guitar. With no recompense or apology from the company forthcoming, Dave did what only a singer can do. He produced a song with music video and uploaded it to YouTube. It has been a PR disaster for the airline, which has seen its share price plunge by 10%, wiping $180m off the company’s value.
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