Go Tiger, More Power to You!
Say the words reputational crisis or scandal, and Tiger Woods comes to mind. It is easy to pick apart and deride the strategy (if there even was a strategy) in the days that followed the drama…
Tag: "corporate communications"
February 3, 2010 | 0 comments | View Post
Sustainability Reporting
It is encouraging to see Australian businesses taking sustainable practices on board. Of the 28 shortlisted companies in the 2009 ACCA Sustainability Reporting Awards, 28% were from the energy and utilities sector and 20% from the financial services sector. There was a 54% increase in entries with more than half the ASX50 entering the 2009 awards. But why produce a sustainability report in the first place?
Monitoring CGM: Wotnews, Vanno and GetSatisfaction
Savvy customers buy on so much more than company generated information. If it is a big purchase, they read everything they can, including customer service ratings, the online complaints boards and owner forums to see what current customers are saying…
August 5, 2009 | 0 comments | View Post
Response Matters
Most corporate communications are written and disseminated in a manner that serves the corporate purpose, stating the organisation’s case with sometimes scant regard for how that response will be received by different stakeholder groups…
