Go Tiger, More Power to You!
Say the words reputational crisis or scandal, and Tiger Woods comes to mind. It is easy to pick apart and deride the strategy in the days that followed the…
Tag: "corporate communications"
February 3, 2010 | 0 comments | View Post
Sustainability Reporting
Of the 28 Australian companies shortlisted in the 2009 ACCA Sustainability Reporting Awards, 28% were from the energy and utilities sector and…
September 14, 2009 | 2 comments | View Post
Monitoring CGM: Wotnews, Vanno and GetSatisfaction
Savvy customers buy on so much more than company generated information. If it is a big purchase, they read everything they can, including customer service ratings, the online complaints boards and owner forums to see what current customers are saying…
August 5, 2009 | 2 comments | View Post
Response Matters
Most corporate communications are written and disseminated in a manner that serves the corporate purpose, stating the organisation’s case with sometimes scant regard for how that response will be received by different stakeholder groups…
