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Tag: "consumer generated media (CGM)"

Power to the People: Dave vs United Airlines

Power to the People: Dave vs United Airlines

Twitter led the Iranian election fall out and the meltdown of Twitter itself led the news last week. But more significantly, headlining for the past few weeks has been Dave Carroll. Dave (as you would all know by now) had the misfortune of flying United Airlines a year ago, wherein baggage handlers trashed his prized Taylor guitar. With no recompense or apology from the company forthcoming, Dave did what only a singer can do. He produced a song with music video and uploaded it to YouTube. It has been a PR disaster for the airline, which has seen its share price plunge by 10%, wiping $180m off the company’s value.

Monitoring CGM: Wotnews, Vanno and GetSatisfaction

Monitoring CGM: Wotnews, Vanno and GetSatisfaction

Savvy customers buy on so much more than company generated information. If it is a big purchase, they read everything they can, including customer service ratings, the online complaints boards and owner forums to see what current customers are saying…

The Word-of-mouth Factor

The Word-of-mouth Factor

Referrals. They are the cornerstone of business. Even in this digital age where marketing is almost pure science and branding an art form, the old fashioned word-of-mouth referral remains extremely important…

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