The Word-of-mouth Factor
Referrals. They are the cornerstone of business. Even in this digital age where marketing is almost pure science and branding an art form, the old fashioned word-of-mouth referral remains extremely important…
Category: Reputation Management
What is it with these people?
Banks. Don’t you wish you didn’t need them? At the heart of some of our most spectacular corporate collapses, even some of our most famous frauds, you will find..
June 11, 2009 | 0 comments | View Post
Merck’s Lack of Social Responsibility Exposed
If ever there was any doubt of the impact of employee behaviour and poor corporate response has on an organisation, take a look at Merck…
June 10, 2009 | 2 comments | View Post
Shoot the Messenger; Bury the Evidence
The life of the whistleblower has proved to be an especially difficult one. Sadly, whilst their actions are essential to revealing and ultimately fixing…
Just do it
In the hot seat we have David Liddy, CEO of the biggest of the second-tier banks in Australia, Bank of Queensland, and his head of Group Strategy, Tarryn McMullen.
June 3, 2009 | 0 comments | View Post
