Dissemination out; Engagement in
Companies that still rely solely on traditional media to reach a mass market are losing ground in the battle for hearts and minds of their stakeholders.
Category: Reputation Management
July 8, 2009 | 0 comments | View Post
CRM in the Twitterverse and YouTube World
I’ve said it before – beware the 19th Century corporation operating in a 21st Century World. Most companies still don’t get it. Most think blogging and social networks and especially Twitter, are for kids…
July 7, 2009 | 4 comments | View Post
Lemon Cars
Ah, I love the smell of citrus. Just not in the late evening in the pitch dark on a country road in the middle of nowhere heading into an apocalypse. “Cars are driven by people, the guiding principle behind everything made at Volvo, therefore is…
July 3, 2009 | 3 comments | View Post
Culture Dictates Behaviour
Corporate Social Responsibility (CSR) is not – as some companies seem to think – a marketing fad, a necessary evil, or a “check the boxes” exercise. It is a way of doing business. A company is in fact, either a socially responsible entity, or it isn’t…
Response Matters
Most corporate communications are written and disseminated in a manner that serves the corporate purpose, stating the organisation’s case with sometimes scant regard for how that response will be received by different stakeholder groups…
