Esse Quam Videri Swire
Reputation is a very fragile thing. Really, it doesn’t matter what you claim your company to be, what you are will be revealed regardless. So why is the Queensland Government now locked in a battle to force Swire…
Category: Reputation Management
July 24, 2009 | 0 comments | View Post
Was it an Offer or an Ask?
You know, I’m the last person I would expect to be defending brown paper bag transactions, but I find myself questioning a certain righteousness flavouring the reporting of certain recent events. Let’s go to Rio…
Supply Chain CSR
Corporate Social Responsibility (CSR) is so much more than corporate philanthropy or indulging in CSR reporting. If you truly want to be seen as a socially responsible organisation (surely the true meaning and ultimate goal of CSR programs?) then socially responsible behaviour; those values you claim to be so important to you, have to become part of the corporate DNA. News Limited’s One Degree program is a good example of a company reducing its carbon footprint and expanding the impact of this by taking the message to its customers. I applaud the initiative: Every person, every company, everywhere, just making one small change at a time, could result in some very big outcomes worldwide.
Griffith University Fails Green Marketing 101
I applaud any educational facility creating any kind of course in sustainability. We already have eco-accreditation in building design, why not in other enterprises too? So, it was with some delight that I welcomed the flyer from Griffith University that fell from the pages of my BRW…
July 12, 2009 | 0 comments | View Post
The Freezing of Free Speech
The Australian Constitution still does not have any express provision relating to freedom of speech. In fact, the Federal government has over time, increasingly restricted speech through censorship and anti-terrorism legislation and the failure to protect whistleblowers…
July 8, 2009 | 4 comments | View Post
