You are here: Home » Internet as Media
Category: Internet as Media
Twitter led the Iranian election fall out and the meltdown of Twitter itself led the news last week. But more significantly, headlining for the past few weeks has been Dave Carroll. Dave (as you would all know by now) had the misfortune of flying United Airlines a year ago, wherein baggage handlers trashed his prized Taylor guitar. With no recompense or apology from the company forthcoming, Dave did what only a singer can do. He produced a song with music video and uploaded it to YouTube. It has been a PR disaster for the airline, which has seen its share price plunge by 10%, wiping $180m off the company’s value.
August 12, 2009 |
1 comment |
View Post
Savvy customers buy on so much more than company generated information. If it is a big purchase, they read everything they can, including customer service ratings, the online complaints boards and owner forums to see what current customers are saying…
August 5, 2009 |
0 comments |
View Post
The Australian Constitution still does not have any express provision relating to freedom of speech. In fact, the Federal government has over time, increasingly restricted speech through censorship and anti-terrorism legislation and the failure to protect whistleblowers…
Companies that still rely solely on traditional media to reach a mass market are losing ground in the battle for hearts and minds of their stakeholders.
I’ve said it before – beware the 19th Century corporation operating in a 21st Century World. Most companies still don’t get it. Most think blogging and social networks and especially Twitter, are for kids…
