Go Tiger, More Power to You!
Say the words reputational crisis or scandal, and Tiger Woods comes to mind. It is easy to pick apart and deride the strategy (if there even was a strategy) in the days that followed the drama…
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CSR & Sustainability (more)
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A New Capitalism, Free of Friedman
For a number of years now I have argued the case for integration of Corporate Social Responsibility (CSR) into the DNA of the corporation. CSR is not a marketing fad, a necessary evil or a “check the boxes” exercise. ItMarch 8, 2010 | 0 comments | View Post
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IPCC: Inglorious Basterds
The IPCC is now completely devoid of credibility and trust, and a track record of deception is being revealed almost daily. The core issue here is this was no accident...February 1, 2010 | 8 comments | View Post
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Sustainability Reporting
It is encouraging to see Australian businesses taking sustainable practices on board. Of the 28 shortlisted companies in the 2009 ACCA Sustainability Reporting Awards, 28% were from the energy and utilities sector and 20% from the financial services sector. There -
Stop Chopping Down the Bloody Trees!
However smart we are, however high in the food chain hierarchy we are, we remain dependent upon every other living organism for survival. And yet, we put corporate needs above those of humanity. We exist as if life is forever,August 10, 2009 | 0 comments | View Post
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A New Future by Toms Shoes, Tweed Shire and Room to Read
Why can’t we think bigger? What would happen if we allowed ourselves some what if’s, and could be’s and why’s? What would happen – what could happen – if we began asking of our management and staff: What isAugust 7, 2009 | 0 comments | View Post
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Sin & Spin (more)
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Go Tiger, More Power to You!
Say the words reputational crisis or scandal, and Tiger Woods comes to mind. It is easy to pick apart and deride the strategy (if there even was a strategy) in the days that followed the drama...February 3, 2010 | 0 comments | View Post
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Hey Volvo, Customer Service the heartbeat of Reputation
If reputational risk is anything that has the potential to damage existing customer relationships and the ability to build new relationships; if it causes a loss of current orders and future sales, then reputation management could be represented as being -
Philip Morris: The Milton Friedman Ideal
It is specious to argue, as Friedman and his followers do, that businesses don’t have ethics, only people do.September 3, 2009 | 3 comments | View Post
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Don’t Ban James Hardie Directors; No One Hurt
On April 23rd, 2009, Justice I Gzell, presiding over a civil action brought by Australian Securities and Investments Commission (ASIC) against James Hardie and its directors...July 29, 2009 | 2 comments | View Post
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Esse Quam Videri Swire
Reputation is a very fragile thing. Really, it doesn’t matter what you claim your company to be, what you are will be revealed regardless. So why is the Queensland Government now locked in a battle to force Swire...July 24, 2009 | 0 comments | View Post
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Internet as Media (more)
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Power to the People: Dave vs United Airlines
Twitter led the Iranian election fall out and the meltdown of Twitter itself led the news last week. But more significantly, headlining for the past few weeks has been Dave Carroll. Dave (as you would all know by now) had -
Monitoring CGM: Wotnews, Vanno and GetSatisfaction
Savvy customers buy on so much more than company generated information. If it is a big purchase, they read everything they can, including customer service ratings, the online complaints boards and owner forums to see what current customers are saying...August 5, 2009 | 0 comments | View Post
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The Freezing of Free Speech
The Australian Constitution still does not have any express provision relating to freedom of speech. In fact, the Federal government has over time, increasingly restricted speech through censorship and anti-terrorism legislation and the failure to protect whistleblowers...July 8, 2009 | 4 comments | View Post
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Dissemination out; Engagement in
Companies that still rely solely on traditional media to reach a mass market are losing ground in the battle for hearts and minds of their stakeholders.July 8, 2009 | 0 comments | View Post
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CRM in the Twitterverse and YouTube World
I’ve said it before – beware the 19th Century corporation operating in a 21st Century World. Most companies still don’t get it. Most think blogging and social networks and especially Twitter, are for kids...July 7, 2009 | 4 comments | View Post
