Sin & Spin

Lemon Cars

Ah, I love the smell of citrus. Just not in the late evening in the pitch dark on... 

Response Matters

Remember the little boy standing at the counter of a corner shop? “What about... 

What is it with these people?

Banks. Don’t you wish you didn’t need them? At the heart of some of our... 

Shoot the Messenger; Bury the Evidence

The life of the whistleblower has proved to be an especially difficult one. Sadly,... 

Public Image 1, Reality 0

Merrill Lynch (now part of Bank of America) understood the value of reputation. As... 

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CSR & Sustainability

Culture Dictates Behaviour

Corporate Social Responsibility (CSR) is not – as some companies seem to think... 

Merck’s Lack of Social Responsibility Exposed

If ever there was any doubt of the impact of employee behaviour and poor corporate... 

Just do it

In the hot seat we have David Liddy, CEO of the biggest of the second-tier banks... 

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Generation Communication

The Word-of-mouth Factor

Referrals. They are the cornerstone of business. Even in this digital age where marketing is almost pure science and branding an art form, the old fashioned word-of-mouth referral remains extremely important. In fact, if you look at this in the context of social media and the speed of communication over the Internet, word-of-mouth referral has never... [Read more of this review]

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